IMAGE CREATION + CGI VISUALS
In collaboration with the wonderful Make Create studio team, I was asked to create visuals to illustrate Make Create's designs for the Peninsula London hotel's 2025 Christmas activations. The visuals consisted of an intricate formation of red gifts highlighting the oriental culture of the hotel and luscious traditional foliage, all thrown from the back of an Austin Seven van.
The second design consisted of a traditional 1900s sweetshop kitted out with all the wonderful sweets you could think of. The team at Make Create designed a beautiful gold and emerald green Ferris wheel, a traditional wheelbarrow-type stand for drinks and an arrangement of paintwork combinations that represented key elements of that period.
All these design features had to be recreated digitally so that the wonderful sense and feeling of the festive period was captured as desired. Using PBR texture technology, each light, wood finish, glass refraction and paintwork was digitally created and fine-tuned to achieve a sense of realism.
