FULL CGI PRODUCT BUILD
Zoe3 was asked to build eight photo-real product models in 100% CGI. Referencing detailed photography assets provided by the Harrods team, detailed CGI products were constructed and textured with absolute photorealistic detail.
C G I B R E A K D O W N
Each product was built with Precise real-world materials and textures that would photographically react to the virtual sets they were placed in.
Project: Harrods Magazine 2022
Client: Harrods London
Digital Artist: Callum Toy
CGI Product Modelling: Andrew Austin
Harrods Editor: Katie Service
Beauty Editor: Olivia de Courcy